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MARKET STUDY :: Consumer Expectations for Internet Lead Marketing
With more than 85 percent of consumers using the Internet during their vehicle purchase process, managing Internet leads effectively is more critical than ever before. Polk conducted research that revealed valuable insights for automotive brand managers, including:
- All leads are not created equally, so they shouldn’t be treated the same
- It's important to identify first-time buyers
- You can influence loyalty of online leads
For all the details, download the market study
"Consumer Expectations for Lead Marketing."
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