CASE STUDY :: How MileOne Sells Smart with Polk Lead Scoring
"We're closing leads faster while spending less money on sales and advertising," said David Metter, CMO of MileOne.
Read our case study to find out how David and his team used Polk Lead Scoring to accomplish this goal. Lead Scoring is an innovative approach to increasing Internet lead conversions, reducing closing times and making better use of sales and marketing resources.
Here’s an overview of how Polk helped MileOne achieve impressive results:
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| Challenge |
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Solution |
Results |
| MileOne lacked a process for evaluating and prioritizing Internet leads for sales follow-up |
Polk Lead Scoring – an automated system that ranks leads on their likelihood to buy |
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$67,500 in incremental revenue in a two-month pilot |
| - |
Internet share of sales up almost 50% |
| - |
$200 cost savings for every Internet lead |
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To learn more about the benefits of Polk Lead Scoring, download the MileOne case study.
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