Analysis & Reports
POLK VIEWS ::
State of the U.S. Light Vehicle Market – December 2009
:: Commentary on U.S. light vehicle sales trends and forecasts.
Where Are All the Saturn Owners Going?
:: Analysis of loyalty and defection rates of Saturn owners over time; predictions of brands they will buy.
Will Super Small Cars Generate Super Big Sales?
:: Analysis of the minicar segment including sales projections in China, Western Europe and the U.S.
Who Will Buy Tomorrow's Electric Vehicles?
:: Analysis of the electric vehicle market, future buyer profiles and launch considerations.
What Do U.S. Car Buyers Think about the Challenges Facing the Auto Industry?
:: Consumer sentiment about industry challenges.
Compacts in Quebec – Small Cars with Big Popularity
:: Analysis of compact vehicle market in Quebec.
Is the U.S. Auto Market Ready for Indian Vehicles?
:: Analysis of potential success of two new Indian vehicles entering the U.S. auto market.
Consumer Perceptions of "Cash for Clunkers"
:: Consumer views about Cash for Clunkers and their likelihood to participate.
The Future of the U.S. Commercial Vehicle Market
:: Commercial vehicle forecasts through 2013 based on both VIO and registrations.
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Case Studies
How Hachette Filipacchi Media U.S. Proved Performance in a Cluttered Media Marketplace
:: How a U.S. media organization helped its customer effectively reach its target and measure results.
How Uni-Select® Helps its Customers Save Time and Money through Effective Inventory Management
:: How Uni-Select built an effective online inventory management tool using Polk's vehicle registration data.
How Volkswagen Group UK Builds Aftersales Profitability
:: How PolkConnect helped VW UK increase ROI, leads, response rates and profitability of aftersales operations.
How Price Toyota Acquires and Retains Customers through Targeted Direct Marketing
:: How a dealership used Polk Garage Predictor™ and Purchase Predictor™ to increase ROI and vehicle sales.
How MileOne Sells Smart with Polk Lead Scoring
:: How Polk Lead Scoring helped a dealer group improve online lead conversions and decrease sales costs by 11%.
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Market Studies
Consumer Sentiment During Challenging Times
:: Consumer insights into the U.S. auto industry, economy, vehicle ownership and purchase plans; part of series on industry challenges.
The Impact of Declining New Vehicle Sales on the Aftermarket Business
:: Analysis of impact of lower vehicle sales on aftermarket by sales channel and category; part of series on industry challenges.
The Impact of Possible Model and Brand Terminations on Customer Loyalty
:: Analysis of how vehicle model terminations affect loyalty; part of series on industry challenges.
Consumer Expectations for Internet Lead Marketing
:: Insights into different types of Internet leads; how to improve online lead management.
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White Papers
Managing Customer Loyalty in the Auto Industry
:: What automakers can do to improve owner loyalty and loyalty's relationship to financial results.
Mining a Hidden Asset to Increase Brand Loyalty and Sales
:: Using repair order data to build sales and service loyalty.
What is the Best Way to Calculate Transactional Loyalty?
:: Comparison of household and disposal methods of calculating loyalty.
Correlating Vehicle Sales and Owner Loyalty
:: Analysis of correlation between vehicle sales and owner loyalty trends.
Effective Qualification: Prioritizing Automotive Prospects with Lead Scoring
:: How Polk Lead Scoring addresses common challenges of qualifying Internet leads.
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POLK VIEWS ::
More Consumers Choose Used Vehicles in Weak Economy
:: Analysis of used vehicle sales trends and the changing ratio of used-to-new vehicle sales.
The Changing U.S. Motorcycle Market
:: Analysis of sales trends in used and new on-road motorcycle markets.
The State of the U.S. Hybrid Sector
:: Analysis of 2007-2008 U.S. hybrid retail sales trends.
Asian-Americans and the U.S. Auto Market
:: Market share by brand for Asian-Americans; considerations for marketing to this multicultural group.
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Hispanics and the U.S. Auto Market
:: Market share by brand for Hispanics; considerations for marketing to this multicultural group.
All Used Vehicle Buyers Are Not Alike
:: Profiles of four distinct segments of used vehicle buyers.
Short-Term Slump, Year-Over-Year Gains for Global Hybrid Market
:: Analysis of global 2007-2008 hybrid sales trends with focus on strong hybrid growth markets.
Planning Beyond a Billion
:: Implications for aftermarket business in emerging markets as global vehicle volumes approach 1 billion.
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OTHER REPORTS ::
December 2009 Commercial Vehicle Report
:: New Commercial Registrations for GVW 3-8 vehicles for the 2009 Calendar Year were
312,400 units, down 36.8% from the 2008 Calendar Year.
September 2009 Commercial Vehicle Report
:: Commercial vehicle registrations were down 38.5 percent for the first nine months of 2009.
June 2009 Commercial Vehicle Report
:: Commercial vehicle registrations were down 40 percent for the first six months of 2009.
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March 2009 Commercial Vehicle Report
:: Commercial vehicle registrations were down 40 percent in the first quarter of 2009.
December 2008 Commercial Vehicle Report
:: Quarterly U.S. commercial vehicle report shows low volumes for 2008.
The Chinese Commercial Vehicle Market (Review of First Half of 2008)
:: Continued growth in Chinese commercial vehicle market in first half of 2008.
September 2008 Commercial Vehicle Report
:: Quarterly U.S. commercial vehicle report shows declining registrations.
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